An Open Mashup Alliance for Enterprise Mashups

Several enterprise mashup proponents, including ProgrammableWeb, have come together to form the new Open Mashup Alliance (OMA). The OMA has been founded with the goal of supporting the implementation of enterprise mashups along with an open language that promotes enterprise mashup interoperability and portability.

The OMA's founding members companies include: Adobe, Bank of America, Capgemini, Hinchcliffe & Co., HP, Intel, JackBe, Kapow Technologies, Programmable Web, Synteractive, and Xignite.

This is very promising development in the enterprise mashup space, a market we have regularly covered here on ProgrammableWeb. As you can see in the list of founding companies, many of them are companies that we have identified as leading the charge in the implementation of enterprise mashups.

In order to put some substance behind the goals of the OMA, one of the major proponents of enterprise mashups, JackBe, have contributed its Enterprise Mashup Markup Language (EMML) and runtime engine to the OMA as an open source Resource (licensed under Creative Commons). The idea behind EMML is that it will break down the barriers for implementation of enterprise mashups by providing a common language for development of the mashups and a corresponding engine that processes mashup scripts written in EMML. You can see a snippet below:


You can learn more about the OMA on its FAQs page, which also outlines why organizations may be interested in joining the OMA (membership is open to anyone). OMA has made documentation for EMML available online, and you can download the EMML schema and runtime engine as well.

Michael Ogrinz, principal architect at Bank of America and an occasional contributor to ProgrammableWeb, perhaps sums it up best in the OMA's introductory press release:

"For enterprise mashups to take hold, we need to remove the 'vendor lock-in' concerns raised by today's proprietary toolsets. We also need to inspire the innovative minds of the open-source community to start working in this space. By establishing an open standard for mashups, the OMA and EMML addresses both of these issues."

You can also read Mike's blog for some of his additional insights on the OMA.

We're looking forward to contributing to the OMA's efforts and encourage others to join the OMA in working towards an even better programmable web.

Be sure to read the next Enterprise article: Jigsaw Launches API for Company Contact Database