Oracle Wraps REST APIs Around E-Commerce Cloud

Looking once again to extend the reach of its software-as-a-service (SaaS) application portfolio, Oracle today unfurled an e-commerce cloud service built around REST application programming interfaces.

While Oracle has a significant e-commerce footprint inside traditional enterprise data centers thanks to its acquisition of ATG at the turn of the decade, Ian Davis, senior director of product management, for Oracle Commerce, told ProgrammableWeb that the Oracle Commerce Cloud is not only simpler to invoke, they are also specifically designed to appeal to developers and systems integrators building composite applications in the cloud.

Davis says it’s rare to find an e-commerce application that is not integrated with a wide range of front and Back-end applications. To facilitate that Integration Davis says Oracle made certain that Oracle Commerce Cloud was built around an “ API first” architecture that relies heavily on JavaScript and HTML to expose application functionality. Oracle Commerce Cloud also share a common set of APIs with Oracle Marketing Cloud, Oracle Sales Cloud, Oracle Service Cloud, Oracle Configure, Price and Quote Cloud and Oracle Social Cloud to enable organizations to deliver a complete customer experience via the cloud, says Davis.

In the last three months Oracle has been making a major SaaS and Platform-as-a-service (PaaS) push that last week included the launch of 24 additional services. In the last quarter Oracle claims to have sold $426 million worth of SaaS applications and PaaS software in the last quarter, a 200 percent increase year-over-year. Overall, Oracle says the Oracle Cloud Platform now has more than 1,800 customers with 1,419 of those customers added in the last quarter.

Beyond leveraging its base of database customers, a major focus of the Oracle strategy is to bundle SaaS and PaaS services with a set of infrastructure-as-a-service (IaaS) offerings that make it one of the few providers of a complete set of vertically-integrated cloud services. As part of that strategy Oracle intends to isolate smaller cloud rivals by effectively dropping prices in categories where it finds itself competing head to head against them in any given customer sales opportunity.

The degree to which Oracle can successfully execute that strategy remains to be seen. But Davis made it clear that reaching out to developers, systems integrators and marketing agencies that specialize in e-commerce applications is a core part of that strategy that the company intends to extend by making those applications available in an Oracle online marketplace.

There’s no doubt that when it comes to the cloud Oracle has certainly gotten off to a late start. But what it apparently lacked in first mover advantage the company is clearly now trying to make up for with shock and awe.

Be sure to read the next Cloud article: Microsoft Announces Two New Azure Billing APIs