According to Mikita Mikado, co-founder and CEO of PandaDoc, “The PDF was just not made for the cloud era. Companies have massive amounts of PDF documents that give them no feedback and lots of grief.”
PandaDoc’s solution attempts to eliminate that grief by making it possible for organizations to easily create interactive documents that can be accessed through any modern web browser. These documents can be template-based and incorporate data that is merged from third-party sources, such as customer relationship management (CRM) systems. Documents can include forms and accept legally binding electronic signatures from recipients. Analytics allow document senders to track when documents are viewed, and version management helps organizations manage changes to their documents over time.
API access is provided on a pay-per-document basis, with prices starting at $.20 per document sent. According to PandaDoc, a number of companies have already adopted its API and integrated it into their business processes. For instance, on-demand labor startup TaskRabbit is using the REST API and PandaDoc.js to power systems that obtain forms that TaskRabbit needs new hires to complete. While a company such as TaskRabbit could almost certainly continue to use PandaDoc’s non-API offering, the ability to integrate this functionality directly into its own applications was appealing for obvious reasons.