Peach Payments, an emerging market web and mobile payments solution provider, has launched its Smart Payments Platform, a new unified API. The unified API brings together the functionality that formerly existed in two separate APIs: a front-end widget for checkout side integration, and a server-to-server API for back-office integration. The same API is now used for all integrations, whether it be browser, mobile, server, or otherwise.
“Now we offer a unified API so developers don’t have to work with two APIs to get the full benefits of our platform and services,” Rahul Jain, Peach Payments co-founder, told Disrupt Africa. “The unified REST API enables developers to do both the front-end/checkout page integration and the back-office operations.”
Peach Payments originated in 2012 in South Africa. Its goal was to set up a Stripe- or Braintree-type platform for the African market. After participating in two accelerator programs, Peach Payments works with businesses in both South Africa and Mauritius. The company intends to add two more countries to its base in 2015. While there are a number of payment service providers in Africa, Peach Payments identifies itself as the only provider with a concerted effort towards developer relations.
“We are a service focused on merchants but built for developers. We realized that there was a huge gap in the market in terms of the payment tools and services being offered to merchants and their developers and this problem could not be solved without adapting technology to processes on the ground and in the real world. We work closely with our partner banks and operators to ensure that our solutions ‘work’ elegantly and we abstract all the complexity for our customers,” Jain continued.
Peach Payments utilizes a monthly fee, plus a per-transaction fee cost model. With the revenue it has started generating in the first few years of its existence, Peach Payments is able to expand its geographic footprint in an industry with varying regulation by nation. Look out for Peach Payments as it applies its strategy across the African continent.