ReferralCandy is an online marketing company that specializes in referral marketing. The company provides a plug-and-play platform that makes referral marketing easier. Techinasia.com notes that ReferralCandy modeled their structure after Dropbox’s two-sided incentive referral program. Dropbox’s program rewarded both the user that signed up through a referral link and the referrer with additional storage space. This tactic has proven successful for ReferralCandy who recently released their ReferralCandy API.
Whenever a customer makes a purchase from a company that uses ReferralCandy’s reward program an email is immediately sent to that customer giving them a link to a promotion. The customer can then send this promotion to friends or share it via facebook or twitter. If a friend follows that link and makes a purchase the original customer is given points that can be used towards several reward options.