It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
According to the Rejoiner website:
One of the marketing tools that Rejoiner provides is 1:1 trigger emails that are sent in real time.
“Recapture lost sales with 1:1 trigger emails. Emails are delivered in real-time (never in batches), relative to when the abandoned cart occurred. Simply set your optimum delivery frequency and use a WYSIWYG editor to customize your email.”
Forbes.com featured a guest post by Ross Kramer that provided some insight into how big the problem of shopping cart abandonment is and how much revenue can be re-claimed by properly attacking the situation.
“Let’s say a company averages 300 abandoned sales per day, with an average value of $75. A 10% recovery of abandoned transactions would equate to a $2,250 increase in daily revenue. Or a $67,500 increase every month.”
Could the Rejoiner API help your company convert abandoned sales into revenue?