RingCentral Launches Custom Integrations Platform

RingCentral, a cloud-based business communications solutions provider, has announced the launch of the RingCentral Connect Platform, a custom integrations platform that features a developer portal, APIs, SDKs, tutorials, and other developer tools. Developers can use RingCentral APIs to build custom integrations and applications that incorporate RingCentral business communications features.

RingCentral is a cloud-based phone system and communications platform that features audio and video conferencing, phone and fax service, auto attendant, call forwarding and recording, business SMS, and more. The RingCentral Connect Platform provides tools and services that make it possible for developers to build innovative business communication applications. Developers can also use RingCentral APIs to build custom integrations that allow business communications capabilities to be added to existing systems.

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The RingCentral Connect Platform has already been integrated with quite a few cloud-based enterprise applications including (but not limited to) Salesforce, Google for Work, Box and Dropbox. New RingCentral integrations have also been made available including Zoho, Intuit, and Brighton and Cromwell. The Zoho integration allows 12 million Zoho CRM customers to use RingCentral communication features without leaving the application. The Intuit integration allows users of TurboTax Online to send government assistance applications to various local agencies around the U.S. RingCentral was used by Brighton and Cromwell to meet compliance standards, the company tagging all communication against their own sales tracking system.

ProgrammableWeb reached out to RingCentral to find out more about the platform. David Lee, RingCentral's VP of Platform, told ProgrammableWeb that the RingCentral Connect Platform can be used by customers and ISVs of all sizes as well as system integrators. He also explained that while Twilio, another leading communications platform provider, does offer some of the same features as RingCentral, RingCentral differentiates itself from Twilio in several ways. David Lee explained to ProgrammableWeb that:

"Twilio provides APIs for Voice and SMS, and so do we. The difference is that Twilio is for building it yourself and adding a certain mode of communication to your app. RingCentral is different in that we have an enterprise class communications solution that you can blend with the capabilities of other business apps. The other key difference is we allow management of business rules and workflow, something Twilio does not do. Our platform model is more akin to Salesforce. Their APIs are used by customers and partners who want to get more out of the Salesforce experience, and who have a subscription to use their service and leverage the platform. The same is true for RingCentral. You will need a subscription to use our communications solution, and to leverage various developer integrations."

Coinciding with the launch of the RingCentral Connect Platform, the company has introduced a new App Gallery that highlights commercially available integrations as well as showcases integrations built by developers. The app gallery currently features ten integrations including RingCentral for Windows and Office, RingCentral for Salesforce, and RingCentral for Desk. More integrations are coming soon including Apptivo for RingCentral, cloudRIA for RingCentral, and gUnify Clio for RingCentral.

"This is a major milestone in RingCentral's vision for the future of cloud communications. We're closing the gaps and solving what has previously been an integration challenge. Except for email, other modes of communication have lived in isolation from business applications due to cost and complexity," said David Lee. "Our rich set of tools and services will allow easy integration of communications into business applications."

For more information about the RingCentral Connect Platform and to request access, visit developer.ringcentral.com.

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