A little more than a year ago, at Dreamforce 2018, Salesforce and Apple announced a strategic partnership with the intention of “enabling powerful new mobile apps for business.” This week at Dreamforce 2019 the two companies provided further evidence of this commitment with the announcement of a redesigned Salesforce Mobile App, an all-new Trailhead Go learning app, and a recalibrated Salesforce Mobile SDK — all designed with Apple integration in mind.
During a fireside chat at Dreamforce 2019 between Salesforce co-CEO Marc Benioff and Apple CEO Tim Cook, the two leaders discussed the importance of building enterprise applications that empower businesses to truly innovate. In an announcement of the new products, Susan Prescott, Apple’s Vice President of Product Marketing for Apps, Markets and Services had this to say about how these products serve this partnership:
“With brand new Salesforce Mobile apps exclusive to iOS and iPadOS, and an enhanced SDK that supports the latest advancements in SwiftTrack this API, Apple together with Salesforce offers customers strong privacy, powerful multitasking and the best user experience in business on iPhone and iPad.”
The updated Salesforce Mobile App is now designed to include advanced analytics and features exclusive to iOS. These features, including Siri shortcuts and Face ID, are partnered with Salesforce’s Einstein AI capabilities to simplify the execution of various business tasks on mobile. Salesforce specifically highlighted improved capability for customers to quickly add tasks, take notes, and update their CRM.
Salesforce Trailhead, Salesforce’s free online learning platform, now has a dedicated mobile application, Trailhead Go. The newly released mobile app is exclusive to iOS and iPadOS and provides users with access to all of Trailhead’s educational materials, including over 700 modules covering various business and technology skills.
Finally, the new Salesforce Mobile SDK has been optimized to better integrate with Swift, iPadOS, and iOS 13. The improvements aim to simplify the process of building and deploying native Salesforce apps on iOS and iPadOS. The release of these updates to the Salesforce Mobile SDK 8.0 are expected to be staggered, with support for iOS Dark Mode and Swift UI coming later this year and additional iPadOS functionality being added in 2020.
(Disclosure: MuleSoft was acquired by Salesforce earlier this year and MuleSoft is the parent company to ProgrammableWeb)