Salesforce Enhances Commerce Cloud with New AI-Powered Recommendations Tools

Salesforce has announced a set of upgrades to Commerce Cloud, the company’s cloud-based commerce solution that provides tools for building unified buying experiences across all customer touchpoints. These new tools are headlined by AI-enhanced APIs that help to encourage user engagement through visual search and custom recommendation services.

Today’s news is the result of several long-term Salesforce initiatives: Commerce Cloud which resulted from the 2016 acquisition of Demandware, and Salesforce Einstein which is the company’s Artificial Intelligence engine which was also announced in 2016, but in development long before then.
(Disclosure: MuleSoft was acquired by Salesforce in 2018 and MuleSoft is the parent company to ProgrammableWeb)

The first announcement today was the new Einstein Recommendations API, which will allow developers to build product recommendation services that can be utilized not just on the Web, but also in mobile apps, customer service channels, and marketing channels. This allows for personalized and consistent experiences for customers no matter what touchpoint they interact with. The second announcement was Einstein Visual Search. As the name implies, this new product provides “snap and search” capabilities. With this tool, users will be able to snap a photo on their mobile phone and easily search for similar products with the assistance of the visual search algorithm.

Salesforce Einstein Visual Search

Salesforce also announced new tools for inventory availability services. These new tools were designed to operate at large scale, while still processing information in real time. These advancements will allow Commerce Cloud customers to build tools that rely on accurate inventory information even when at peak demand, Black Friday for example.

To help developers get started with these new products Salesforce announced new on-demand developer sandboxes, a new commerce API explorer, and additional online learning resources.

The Commerce Cloud Einstein Recommendations API is currently in Beta, and Einstein Visual Search is currently in the pilot but expected to reach GA in the second half of 2019. High-Scale Inventory Availability Service will be in Pilot in the first half of 2019.

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