Salesforce Introduces New Einstein Platform Services and APIs

Salesforce has introduced new Einstein Platform Services and APIs including Einstein Sentiment, Einstein Intent, and Einstein Object Detection. Launched in September 2016, Salesforce Einstein is an AI platform designed specifically for customer relationship management (CRM). Einstein Platform Services provides APIs and other tools developers can use to build CRM apps that leverage AI-powered machine learning capabilities such as image recognition and natural language processing. Developers can use the platform’s integrated REST APIs (Apex and Heroku) to create and train custom deep learning models. The deep learning models can then be integrated with applications to leverage sources of unstructured data such as emails, images, and social media posts.

New Einstein Platform Services and integrated APIs are now available including Einstein Sentiment, Einstein Intent, and Einstein Object Detection. Einstein Sentiment can be used by developers to create and train deep learning models for classifying the tone, or sentiment, of given text. For example, this service could be used to create a custom application capable of analyzing customer emails to determine if the content contains positive or negative sentiment.

Einstein Intent allows developers to create and train deep learning models for classifying underlying customer intent and automatically engaging customers based on intent. For example, this service could be used to create an e-commerce application that automatically classifies customer intent to provide appropriate product recommendations.

Einstein Object Detection can be used to create and train deep learning models for recognizing objects within images. The models can also be trained to recognize the quantities, sizes, and locations of objects in images. This service is especially useful for inventory management. The service could be used to create a custom application capable of automatically analyzing retail store stock photos to determine inventory levels.

"There has never been a better time to be a Salesforce developer," said Sarah Franklin, SVP Developer Relations and GM Trailhead, in a prepared statement. "Developer success leads to customer success, and we are on a mission to enable everyone to skill up for the AI revolution with the smartest tools and training."

For more information about Salesforce Einstein Platform Services and APIs, visit the Salesforce Developers website.

Janet Wagner is a technical writer and contributor to ProgrammableWeb who covers breaking news, in-depth analysis, and product reviews. She specializes in creating well-researched, in-depth content about APIs, machine learning, deep learning, computer vision, analytics, and other advanced technologies.
 

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