's Platform as a Service

One of the traditional issues with software-as-a-service products is limited ability to customize. That's one of the issues is looking to tackle at this week's Dreamforce Conference when their new, or "platform as a service", is combined with Visualforce, a set of tools for "user interface as a service". As you can see in the illustration below, Salesforce is looking to create a complete top-to-bottom stack of hosted services from low-level infrastructure to high-level UI design and development.

With VisualForce developers and ISVs will be able to use HTML, Ajax, Flex and Salesforce's Apex to create hosted custom applications that don't look at all like traditional applications, like in this example of a custom insurance application:

The developer preview starts this week with general availability in the fourth quarter.

For more on the story check Larry Dignan at ZDNet, TechCrunch or CRN.

Be sure to read the next Tools article: Silverlight Mashups


Comments (5)

platform as a service is a winning extension of Salesforce's traditional offerings. anything that allows the flexibility of HTML, Ajax, Flex has my approval.

[...] de Fource”, the next phase of their services (for more on, see our earlier coverage here and more on today’s presentation see good coverage from ZDNet’s Dan Farber). These [...]

[...] that’s now being called “Platform as a Service”. Players include companies like and Etelos, and it’s widely expected before long a variety of major vendors including [...]

Platform as a Service (PaaS) is here to stay, but to truly be a "real" tool for developers and companies to want to invest their time and money into it, it needs to be open, letting the developers and designers use whatever languages, tools, servers, etc. they want. This "Open Platform as a Service", (e.g., ModBox, <a HREF="" rel="nofollow">ModBox</a>) will be the next big thing in the PaaS and SaaS world.