Leading digital optimization platform, SiteSpect, announced today that it has extended the functionality of its platform with the release of major expansion to its APIs. These developments mean that users will now be able to automate the optimization and broad programmatic control over SiteSpect, thereby speeding up the testing process as well as cutting out some of the risks involved.
The APIs can be used to automate things like test campaign creation, execution and customization, integration with CMS, importation of external data for targeting and personalisation, integration of offline and third-party data, integration with third-party reporting and analytics systems, scheduled and customized reporting, winner promotion to 100% of traffic and more. By making it possible for every stage of the development process to be tested as it is released, these APIs also eliminate some of the risks involved in releasing new site and mobile features.
Eric J. Hansen, Founder and CEO of SiteSpect, says, "The breadth of the SiteSpect APIs is unmatched in the optimization industry today. By further automating and integrating the testing process, SiteSpect enables customers to extend their testing programs across the enterprise, enabling them to focus on what matters: strategic opportunities to drive additional revenue while simultaneously mitigating risk."
The SiteSpect APIs can be accessed within a customer’s SiteSpect account, and at no extra cost. Those interested can find more information on the SiteSpect website, or speak to someone directly by calling 617-859-1900.