Stock Data API Hints at Future of Data as a Service

A partnership between a stock data site and open data Platform Factual points to a potential direction of data sharing. Rather than build an API of its own, a company may choose to distribute its data through another platform, which in turn has the API for developers and other partners to access. That's the choice StockPup made and if monetization options were in place, others might do the same.

Factual describes the partnership:

In addition to making this data available on their site (as an Excel file or as a chart), StockPup is making this data available on the Factual platform. Users can add and correct data via Factual, and developers of financial web applications can access it via the Factual JavaScript API.

As with the Factual location database, the data is publicly available in a spreadsheet-like format. The corporate fundamental data from StockPup is embedded below and also accessible via the Factual API.

In a recent guest post, Pete Soderling discussed data as a service pricing models and wrote that "what's exciting... is that it enables any enterprise with valuable data to create new revenue lines based on data they already own." To do so means setting a price and a means for collecting.

Factual makes it clear on its pricing page that it does intend to charge in the future. However, it appears geared toward volume pricing for the entire Factual platform, as opposed to ala carte purchasing of specific data. That model could arguably be more effective for companies who wish to monetize the data they own.

InfoChimps, another company looking to be a data broker, had previously taken the marketplace route. More recently, it has made its analysis and datasets available as a paid API. For example, it offers a PageRank for Twitter service, as well as Enterprise-level geolocation. Both are available for a single, volume-based price, perhaps proving that developers do not prefer ala carte pricing.

Though no pricing is attached to the StockPup data, the decision to provide its data via someone else's API certainly hints at a future of data as a service. What's yet to be seen is whether a volume-based price for multiple providers will provide enough of an income stream for all involved.

Be sure to read the next Financial article: Facebook and PayPal Team Up For Micro-Payments