SupplyStream to Launch Product Catalog API

SupplyStream, a web-based, industry-specific product catalog, has announced plans to release an API in the next calendar quarter. The API will complement the recently overhauled, and re-released catalog that vastly improves upon SupplyStream’s search capabilities. The SupplyStream catalog allows users to search all products from one window. The API allows partners to search within third-party apps and workflows.

“An entire industry of products is now searchable from a single search box that rivals even the best e-commerce websites. Dealers can now manipulate their catalog by typing any combination of product attributes. We are also excited to announced that we will be making this technology available to our partners so dealers can stream their custom catalog and pricing from within third-party applications,” commented Kirk Chisholm, SupplyStream co-founder and chief executive officer.

D-Tools, a system integration software provider, has signed up with SupplyStream as its first API partner. D-Tools will integrate the API with its proposal-writing software. SupplyStream expects a number of distributors will utilize the API within purchase order systems. However, the potential use cases for the SupplyStream extends as far as its partner base reaches. SupplyStream partners can focus on business while SupplyStream hosts data and images and keeps such information up to date.

The driving factor behind the SupplyStream changes stem from search. When housing a massive product database, the ability to execute quick and precise searches rises to paramount importance. SupplySteam’s new search functionality allows users to search with multiple criteria (e.g., part number, manufacturer, distributor, type of equipment, etc.). API access to such search functionality will only increase the platform’s value.  

Eric Carter Eric the founder of Dartsand and Corporate Counsel for a specialty technology distributor. He is a frequent contributor to technology media outlets and also serves as primary legal counsel for multiple startups in the Real Estate, Virtual Assistant, and Software Development Industries. Follow me on Google+

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