"This is the first ever tag directory. I've used the website del.icio.us to setup a tag directory that will sell listings to advertisers. Combining my idea and using an open resource from another website is called a mashup. So any advertiser can purchase a listing for their website for $20 US for 10 years (or until I die). Now, that's the best advertising deal on the Internet. The advertiser can have the website listed under as many tags as they want. For example, a football website could be listed (tagged) under - sports, football, blog, news. This listing would cost the advertiser only $20."
Go figure. And, if you read the FAQ you see the 'financial objective' is to walk away from his upcoming wedding debt free (and then some given that the goal is $250K). You can track the financial progress by the $ counter on the site's homepage. The new meaning of 'tag sale' and the future of tagging?