Today in APIs: LendUp's PayDay API Opened

LendUp opens its API for safer payday loans. DataInjector Hack displays public information over Facebook papges. Plus: API Commons and the future of Web APIs, and Virtua Health works on physician credentialing.

LendUp's API Seeks to Make PayDay Loans More Market-Driven, Safer

New startup LendUp is aiming to spread safer payday lending across the country through its API. According to CEO and cofounder Sasha Orloff, this is the first ever Payday API. Companies can use it to integrate its various payment underwriting tools into their own apps.

As Kia Kokalitcheva reports for VentureBeat, this for-profit start up is taking aim at predatory lending products:

With the API, other companies and organizations can integrate LendUp’s loan-processing tools into their own product, or even build their own financial and loan service with the white-label option.
LendUp’s API includes underwriting, transaction processing, customer service, collections and compliance, and notifications. It can also integrate into mobile apps, and organizations can customize which components they want to plug into their product. And it can Feed an organization’s declined borrowers into LendUp’s system to help them get financial assistance from LendUp instead.

LendUp is still working out pricing for its API which will be altered for each partner, given its many options. Co-branding and white label choices are among the options.

Data Injector Hack Adds Public Data to Facebook Page, a Bit "Creepy"

Over the weekend, at the Techcrunch Disrupt NY Hackathon William Wnekowicz and teammate Edward Yu created a Chrome extension that grabs public information and pastes it onto a Facebook page the user is viewing. Sourcing the data from Enigma, Wnekowicz showed his own Facebook profile with a small "public data" box under his photo that listed his pilot license among other things.

As Sarah Perez reports in Techcrunch, this juxtaposition has uncomfortable implications:

That’s actually a little creepy, he told TechCrunch backstage, since it makes his home address visible and, with the Data Injector hack, actually visible directly on his Facebook page. Asked if he intended with Data Injector to make a point about the “creepy” potential of an Enigma API, he says he likes pushing the privacy angle a bit. But in reality, he sees where this extension could be useful all around the web on places such as a business’s homepage when looking up a company’s board members, for instance, or when pulling up housing data like tax records, and more.

Further development of the app will rely heavily on what Enigma decides to do with its API. Currently, it is limited to 100 calls and would have to be opened up further to allow the DataInjector reach its full potential.

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