Locaid launches first multi-state poker pact API. Google Wallet Instant Buy API makes your wallet...lighter. Plus: Parasoft enhances mobile API testing, and Google and Intel release x86 emulator with Google APIs.
Locaid Takes the Gambling out of Compliance with the First Multi-State Poker Pact API
What does the real estate business and internet gambling have in common? The famous slogan: "Location, location, location." But the meaning for the online version is reversed--where once the slogan meant make sure your business is in the right place, the online gaming version means: make sure your customer is in the right location to legally engage with your business. Locaid now provides the only multi-state geo-location compliance API that regulators will accept to verify that a customer really is in the state they say they are. We first covered the API release back in June. Now, for the first time, gamblers can gamble across state lines thanks to that API, provided the states in question have signed onto the Multi-State Internet Gaming Agreement. Delaware and Nevada just became the first two states to do so.
But what's the big deal? Location APIs are a dime a dozen and have been around for years. Pinpointing people's location is easy, sometimes too easy (such as when a dating app got hacked last year to allow people to locate users too precisely). The problem is that most location APIs use GPS--and GPS is relatively easy to spoof, making it possible for you to appear to be in one location while you are actually somewhere else. The chances of gamblers engaging in such spoofing may or may not be high, but state regulators don't like the odds.
To get iron clad verification--that can be so exact that it can verify that a patron is not in a parking garage or parking lot, because it is illegal to gamble from those venues in New Jersey--Locaid relies on location data from a user's carrier. That's because cell phones automatically use the nearest tower, and aren't easily spoofed.
As the CEO commented in the press release,
"Locaid delivers mobile compliance technology that ultimately enabled the first interstate online poker deal in U.S. history,” said Rip Gerber, President and CEO, Locaid. “We have been plumbing the mobile location systems with carriers, operators and regulators for years to reach this landmark accord, and we congratulate Nevada and Delaware in delivering a secure, customer-friendly geolocation compliance approach that can cross state lines. We look forward to working with additional state regulatory teams and gaming operators as they onboard this year. And if New Jersey joins the pact, our location service currently deployed in the Garden State will seamlessly integrate.”
Locaid is the largest provider of LaaS, Location as a Service. And its compliance API is the only location compliant solution of its kind.
Google Wallet Instant Buy API Raises Conversion Rates in the Ecommerce Tap Dance
Amazon's one-click proved a hit with customers that was so big they licensed the technology to Apple back in 2000, on the strength that frictionless commerce is worth a lot of money. Now in a mobile world, Google Wallet is trying to provide one-tap, or as few taps as possible. One customer, Eat24, featured in the graphic below, uses the Google Wallet Instant Buy API and finds that purchases are 11% higher and that users are a whopping 72% more likely to make repeat purchases.
As Laurie Sullivan reports in SearchBlog, the results are astounding:
Priceline discovered early in the transition that shoppers signing in through Google on their Android app are 71% more likely to make a reservation or a purchase, compared with those who book as guests.
Mobile has become a major tool for consumers looking online for travel information, especially with the option to pay with Google Wallet through their Android app in just two taps. During the first few months, the share of transactions on Priceline's Android app grew at an average rate of more than 100%.
It's a new new mobile world. But age old principles, like frictionless commerce, are starting to emerge as powerful principles going forward.
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