Today in APIs: Plivo Raises $1.75M, All I Want for Christmas is My User Data, My..., and 11 New APIs

YC-backed telephony startup Plivo raises $1.75M. Mobile app developers want user data for Christmas. Plus: Lulu shutters its API, Mozilla Social API integrates Facebook into Firefox, and 11 new APIs.

Startup Plivo Raises $1.75M

Plivo, a telephony startup that helps businesses host their voice and messaging apps in the cloud, raised seed funding totaling $1.75 million from Andreessen Horowitz, Battery Ventures, Qualcomm Incorporated, and SV Angel. As Sarah Perez reports in Techcrunch, Plivo has been growing at 30% a month since going live in July and,

Unlike Twilio, which is hosted on Amazon’s AWS, Plivo runs on its own servers in order to have more control over quality of service. However, in the past, Plivo said that its real competition came from Asterisk, which is what many larger scale business use to create their voice and SMS API platforms today. Plivo, on the other hand, is built using FreeSWITCH, a newer, open source alternative to Asterisk. FreeSWITCH doesn’t offer much Documentation and requires a deeper understanding of telephony, which is why businesses often still use Asterisk, the company explained to us earlier this summer. With Plivio, FreeSWITCH, which the founders believe is the better technology, is now available as an API Platform.

Customers include Imprezzio, Calliflower and Meutaro.

Mobile App Developers to Santa: Put Data in My Stocking!

Apps are becoming one crowded marketplace, and the hunt is on to entice those receiving mobile devices as gifts to buy apps this holiday season. But as Steve Patterson reports in Networkworld, developers aren't after just any user data,

The mobile app developer’s challenge isn’t acquiring sheer volume of downloads, but downloads from users who will become loyal users. User loyalty means repeat engagement with the app and it is measured in terms of cost per loyal user (CPLU), compared to the expected lifetime revenue forecasted from the user, which should drive profit. A data-driven approach that tracks usage gives the app developer insight into the best marketing alternatives and helps determine where to invest development resources to enhance the product and capture new users. The compressed holiday season makes it more challenging.

One company sharing data with app developers is Localytics. The director of marketing there, Daniel Ruby, says that those apps most recently updated are likely to engage customers more. Other factors that affect engagement are how early the app proposes a financial transaction, and how many sessions a user has before engagement kicks in. As these and other examples show, business intelligence is an increasingly important ingredient in becoming a financially successful app creator.

API News Your Shouldn't Miss

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Mobile app developers want user data for Christmas
YC-Backed Telephony Startup Plivo Raises $1.75M From Andreessen Horowitz, Battery Ventures, Qualcomm Inc. & SV Angel
Asian mobile messaging apps banking on opening API, analytics
Mozilla Social API Integrates Facebook Into Firefox
These guys wrote their own rest wrapper out of frustration with QB Intuit Quickbooks REST API
Lulu shuttered its API
German Newspaper Launches API With I/O Docs

11 New APIs

Today we had 11 new APIs added to our API directory including an image hosting service, a clojure programming language example repository, a recycling directory search service, a digital certification service, an email and file migration service and a mobile commerce Integration service. Below is more details on each of these new APIs.

Waste Less Waste: Earth911 Search API Makes Recycling Easy

CheveretoChevereto API: Chevereto is an image hosting service. Chevereto offers image hosting features like multiple file uploads, image management, and sharing services.

The Cheverto API allows developers to access and integrate the functionality of Cheverto with other applications and to create new applications. Some example API methods include retrieving information about images, uploading and managing images, and resizing images.

ClojureDocsClojureDocs API: ClojureDocs is a community-powered documentation and example repository for the Clojure programming language. ClojureDocs provides a simple API for developing applications and tools that integrate with its contents and functions. This RESTful API provides programmatic methods for looking up examples and comments, searching for functions by name, and retrieving a list of existing Clojure versions.

Earth911 SearchEarth911 Search API: Earth911 specializes in providing people across the country with useful and accessible recycling information. Among other site features, they also boast the largest and most accurate recycling directory in the U.S. The Earth911 Search API enables developers to add the ability to search this directory to any website, mobile application, or phone number. The API uses REST calls issued in JSON format.

GlobalSignGlobalSign API: GlobalSign is a trust services provider offering Digital Certificates to people, servers and mobile devices for Public Key Infrastructure (PKI) enabled solutions and applications. GlobalSign has developed a number of APIs (Application Programming Interfaces) designed for Partners to automate the ordering and delivery of customer's SSL Certificates. Using an API will help you create a robust and scalable SSL business as a GlobalSign partner. The XML API connects your systems to GlobalSign, giving real time CSR parsing, error checking and allows full querying on order status and Certificate delivery via HTTPS stream or directly to end customers by Partner branded email.

Google Apps Group MigrationGoogle Apps Group Migration API: The Google Apps Group Migration API allows developers to migrate emails and files from email distribution lists and public folders to Google Group discussion archives. The API's main method is uploading and migrating emails and files to the archive.

imobeCommerceimobeCommerce API: imobeCommerce is a Mobile application that allows developers to integrate their eCommerce website into their existing mobile application. Integration includes an eCommerce site's catalog, inventory and orders.

The API can be used to access the functionality programatically. This includes the ability to get a list of all categories which need to be shown in a user's mobile store, list products under a certain category, create a user account, list daily deals, search and more. The API uses RESTful calls and responses can be in XML or JSON.

LeaguevineLeaguevine API: Leaguevine is an online and mobile platform that allows users to create their personalized sports profiles, add statistics, and interact with other Leaguevine users.

The Leaguevine API allows developers to access and integrate the functionality of Leaguevine with other applications and to create new applications. Some example API methods include retrieving and managing league and player information, managing account information, and retrieving information on teams, leagues, and games.

RoboEarthRoboEarth API: RoboEarth is a network and data repository where robots can share information and learn from each other. The goal of RoboEarth is to allow robotic systems to benefit from each other's experiences by sharing information about their behaviors and environments. Developers can access RoboEarth's functions and information programmatically using REST calls issued in JSON format.

SERPs SEO & RankingsSERPs SEO & Rankings API: is an SEO dashboard that lets users easily identify what's working and what isn't. It lets users do correlation testing by automatically logging their rankings and traffic after any event. All keyword rankings are updated each morning, dashboard access can be sold to clients, dashboards can be branded and all data is kept secure. The API allows subscribers to access historical rankings for their account from both Google and Bing. It uses RESTful calls and responses are formatted in JSON.

SistrixSistrix API: Sistrix is a service for optimizing websites with keywords, SEO, and SEM. Sistrix provides tools for website owners to increase traffic to their sites.

The Sistrix API allows developers to access and integrate the functionality of Sistrix with other applications. Some example API methods include retrieving domain information, retrieving keywords, and retrieving and generating reports on website traffic.

TunkRankTunkRank API: TunkRank is a tool for measuring influence on Twitter. A Feed's influence depends not only the number of followers it has, but on the amount of attention all of its followers can give. The amount of attention a follower can give is spread out among all the feeds they follow. The more feeds someone follows, the less attention they can give each one. TunkRank's influence measurements can be accessed programmatically using REST calls issued in either XML or JSON format.