Twilio today announced that it has added support to its API for LINE, a popular free communication app that allows its more than 168 million users to make calls and send messages.
LINE support is part of Twilio Channels, a feature of Twilio's API that allows developers to build experiences for a variety of popular messaging platforms including Facebook Messenger, WeChat and Viber.
According to Twilio, "messaging has expanded to more than SMS in today’s multi-channel world, making it essential to reach your users on the messaging channels they prefer." Twilio Channels is designed to make it easier for developers to accomplish that. As Twilio's Pranav Deshpande explained, "The same Twilio app can support SMS, MMS, Facebook Messenger, RCS and now LINE, without custom code for every different channel."
LINE is just the latest platform to be added to Twilio Channels. Earlier this year, it added support for RCS Business Messaging, a messaging protocol that aims to make full-featured carrier messaging as universal as SMS.