Twitter launched Fabric in 2014 with the goal of helping developers more easily build robust mobile apps. Through Fabric, mobile developers can access in a modular fashion SDKs for numerous applications, including crash reporting, identity management, ad monetization, maps and payments. For example, developers can quickly integrate ads into their apps using Fabric's MoPub Kit or payments using Fabric's Stripe Kit.
Fabric's new Branch Kit adds deep linking to the list of functionality that developers can quickly integrate into their apps with minimal effort. Branch links work across desktop as well as native mobile apps running on Android and iOS, and all deep linking standards, including Universal Links, App Links and App Cards, are supported. This makes it possible for developers to accurately track their users' journeys, even across multiple channels and devices, as well as the app install process.
To make sense of the data Branch is able to gather, once they have integrated Branch into their apps using the Branch Kit, developers can turn to mobile app analytics platform Answers, which also has a Fabric kit of its own. According to Branch's John Joe Smith, "by integrating Branch with Answers...you can easily start using mobile deep links to provide insights about where your user growth is coming from and how to optimize your marketing campaigns right in the Fabric dashboard." Smith added, "Because Branch works with Answers right out of the box, you can instantly see which channel/content is driving the most installs – without any additional work on your part."
That's a compelling value proposition for developers looking to get the most from their apps, and as Fabric continues to add new integrations like this latest one, it could very well become the iTunes of mobile SDKs.