Twitter today announced the Periscope Producer API, which will give third-party apps the ability to authenticate Periscope accounts and let people -- and brands in particular -- push live video from just about anywhere. The idea is to make it easier to share video from one device and/or app to another while also reducing pain points for broadcasters and end users.
Video is consuming everything, particularly on mobile devices. If you ask any of the major wireless network operators, they'll tell you video content makes up the lion's share of traffic transiting their LTE 4G services. Major platforms are adopting live video in droves, including YouTube, Facebook, Instagram, and Twitter. Twitter relies on Periscope, which it acquired in March 2015, to handle its live video support. Periscope is popular among consumers and brands alike and the new API should help improve the way Periscope interacts with other devices and services.
The Periscope Producer API opens up new ways to share live video. It builds upon Periscope Producer, which Twitter released last fall. Periscope Producer made it possible for broadcasters to connect external devices, like professional cameras, to Periscope's platform. The Periscope Producer API takes things a step further by allow brands and people to broadcast from external hardware or software without forcing them to first connect through Periscope. Specifically, the API gives third-party apps permission to tap into Periscope accounts, configure streams, stop/start broadcasts, and publish directly to Twitter.
At launch, Twitter is making the Periscope Producer API available through a private beta program. It has tapped several partners at launch to give everyone an idea of how the API can be put to use. For example, the Periscope Producer API let Telestream improve its Wirecast software with the ability to broadcast through a number of devices, such as iOS cameras, PC cameras, and Web cams. Moreover, the app can add elements such as transitions, animated titles, and live switching between various viewpoints. Similarly, Livestream's Mevo camera now lets anyone broadcast, edit, and produce live video directly to Periscope or Twitter anywhere there's an internet connection. Other launch partners include Grabyo, LiveU Solo, Telescope, Switchboard Live, Make.TV, NewTek, Teradek, and Vidpresso.
Who is the Periscope Producer API for? Any company that makes hardware devices, software services, or apps that publish directly to Periscope and/or Twitter. If you're interested in applying for the early beta program, you can do so here. Twitter didn't provide too many details about the API itself. Presumably that information will be shared with those qualify for the beta program.