Two Video APIs from that Giant Search Engine that Starts with G...

Quick: name that huge search engine you use a lot that starts with G but isn't...Google. (Hint: it's a wholly owned subsidiary of Sony.) Right. It's Gracenote, the folks who help you identify all those tracks in your music Library. Okay, it's not exactly a search engine in the conventional sense. But it does have 130 million tracks and TV listings across 28 countries. And it handles 15 billion queries a month. We've covered Gracenote's earlier APIs in a previous column.

Now, Eric Schumacher-Rasmussen in Streaming media reports the company is releasing new APIs during the TVOT Hackathon in San Francisco June 22. The Hackathon, hosted by Gracenote and others, offers a $2,000 prize for the best hack using the Gracenote API. The two video APIs are Gracenote Entourage and the smartly named Gracenote eyeQ. The latter is "an Interactive Program Guide (IPG) featuring local, national and international TV listings, as well rich program-related photos and imagery." Entourage is an automatic content recognition (ACR) Platform that unlocks second screen experiences as well as identifies video content by "listening" to a few seconds of the video.

Be sure to read the next Video article: VidyoConferencing 3.0: New Capabilities Available With API Integration