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Walgreens is conducting a developer contest to encourage integration of its Balance® Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.
From now through November 28, third-party app developers can access contest details and submit an integrated app entry by visiting the Balance Rewards App Challenge page. Winners will be announced during the Walgreens session at the upcoming mHealth Summit 2014 in Washington D.C., December 7-11. Categories, awards and selection criteria are as follows:
Walgreens Best Overall App Integration Award ($7,000) – The prize will be based on the quality of the app integration idea, successful integration of the Balance Rewards API and impact for app customers to lead a happy and healthy life.
Henry Ford Health System Patient Engagement Award ($3,000) – As a supporter of the challenge, Henry Ford Health System will offer an award that is based on the potential to incentivize healthy patient behavior and engagement while increasing or easing the ability to manage chronic conditions. This criteria is in addition to the quality of the app integration idea and successful integration of the Balance Rewards API.
People's Choice for Best App Integration Award ($3,000) – Voted on by ChallengePost users and also will be based on the quality of the app integration idea, successful integration of the Balance Rewards API and impact for app customers to lead a happy and healthy life.
“Through our API developer program, we’re able to extend our loyalty program into the digital ecosystem, ultimately reaching more consumers and rewarding them for their healthy activities,” said Abhi Dhar, group vice president and chief technology officer, Digital, at Walgreens. “By developing more API offerings, we’re continuing to invest in developer relationships and see the value they deliver.”
In 2012, Walgreens launched its QuickPrints API, which enabled photo apps to provide users with the convenience of sending photos directly to Walgreens for printing. At that time, less than 1 percent of the company’s digital print business came from mobile. Today, 40 percent comes from mobile with more than 125 third-party photo app integrations.
The following year, the Prescription API was launched and allowed for seamless prescription refill and transfer capabilities for users of third-party apps. Most recently, Walgreens has launched its Balance Rewards API to extend the company’s Balance Rewards for healthy choices™ program – the first loyalty program to offer consumers rewards for healthy choices.
Popular fitness devices and apps such as GenieMD, HoMedics, LifeTrak, Lose It!, Misfit, Nudge, Omron Fitness and RunKeeper have integrated the Balance Rewards API allowing users to automatically earn points for healthy activities like walking, running and biking.