WePay today announced that it has integrated Google's InstantBuy API into its own mobile payment platform. The long-term vision behind the move, says WePay, is to encourage more people to make payments from their mobile devices.
WePay provides the backend payment processing platform used by the likes of Care.com, Constant Contact, FreshBooks, GoFundMe, and Meetup. None of these companies offer their own customers the ability to use Google Wallet. By adding Google's InstantBuy API to its platform, WePay's customers can accept Google Wallet within their own mobile applications and/or web sites without doing the integration work themselves. Google's InstantBuy API lets people make purchases with "two clicks" and doesn't require them to share their sensitive payment data with third-parties when making online purchases. Reducing pain points will go a long way to spur adoption.
"Mobile devices account for 60% of Internet traffic, but less than 20% of online transactions," said WePay. "Why? Because entering your credit card info into a mobile device sucks, so people don’t usually do it, or they abandon the process halfway through. Our goal is to make it as easy as possible for any online platform to take advantage of mobile wallet technologies, no matter what those technologies are," said the company.
WePay said its partner InvoiceASAP is the first to say it will accept Google Wallet. InvoiceASAP supports more than 200,000 businesses.
WePay sided with Google first because its Android platform is the most used around the world. Many millions of Android smartphones have built-in support for Google Wallet. Moreover, consumers can use Google Wallet to make purchases within native applications and on the mobile web. WePay says it won't stop with Google Wallet, but it didn't say where it will turn next.
Apple Pay, available to the iPhone 6 and iPhone 6 Plus, has seen widespread adoption since its debut in October. Softcard (formerly Isis) has seen an uptick in usage, as well. WePay would do well to partner with either. Some reports suggest Google is on the verge of buying Softcard, but no deals have been announced just yet.
WePay offers its own payments API, which says can help businesses handle their online and mobile transaction needs.
Google's Instant Buy API has been around since mid-2013. Google wants more companies to use the API, and its partnership with WePay is a first step in that direction.