YouAppi has released its Open Measurement Software Development Kit (OM SDK), which is designed to make possible third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple Ad Verification service providers (or measurement providers) SDKs. Specifically, IAB Tech Lab certifies the process the measurement provider uses to collect data from a reliable implementation of OM SDK by the integration partner.
With the certification, YouAppi partners will now have more demand opportunities as well as an inside view into advertising supply and demand for both advertisers and publishers, and this will allow them to maximize monetization opportunities in real-time. The development of the OM SDK third-party ad measurement and verification is an industry-wide effort that integration partners (app publishers and ad SDK) and measurement providers can now both use.
- HTML Display Creatives (web-view based HTML5 ads, banners, interstitials, full screen, etc)
- Native Display Creatives (native layer rendered image and text ads)
- Video Creatives (HTML5 Video in web-views or native in-app player video ads)