Zype, a cloud platform for video publishing and distribution, has announced the release of video analytics APIs that allow users to create custom views around video stream hours, impressions, and devices used. The APIs aim to further the company’s vision of connecting content owners directly with their audiences.
The Zype cloud platform offers a video CMS as well as tools for monetization, analytics, and live streaming. The latest Video Analytics API is RESTful and the company provides documentation for all of their APIs. Zype built the APIs to help their customers on two fronts. The first is by enabling users to integrate Zype data into existing or new data stacks, providing a more well rounded view of video performance and reach. The second is empowering customers by providing raw data that can be minipulated dependng on the unique needs of their business.