Earlier this week, ProgrammableWeb reported that Amazon has released an In-App Purchasing API for applications and games developed for Mac and PC platforms. A Kindle Fire In-App Purchasing API has been available in the Amazon Mobile App SDK since early last year. Amazon has now announced that another tool will be made available for developers to monetize games and applications; Amazon Coins, a new virtual currency for Kindle Fire that will be launched in the U.S. this May.
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Amazon has launched the Mobile Associates API. The API enables developers to monetize apps by offering physical and digital goods for sale through the Amazon marketplace and various Android stores. App owners can earn up to 6% in advertising fees for sales made through an owner's app. With the Mobile Associates API, Amazon aims to present a new way of monetizing apps by offering contextually relevant products for sale within any given app.
Urban Airship, the global leader in Mobile Relationship Management, today announced its full-platform capabilities with native support for Amazon Device Messaging will soon be available for apps developed for Fire Phone and Kindle Fire. Fire can leverage Urban Airship’s real-time mobile marketing automation capabilities with highly targeted push messaging and rich in-app content to drive up to four times greater response from users on average than mass, shotgun-style messages.