I've always felt a need for speed. I ski fast. I drive a WRX. I'm a big fan of APIS.
In my early days as a developer, I had product releases every 30 days. Without the benefit of APIS, I had to go into several different external systems just so my application would work. Later I went into product management and have brought four products from conception to the market, even winning product awards in five countries. With a focus on healthcare and education, I've been doing product strategy consulting and execution, while mentoring startup companies for an accelerator. As a consumer of APIS, it is so much easier to design the UX / UI, and now engineering likes me much better.