● Provide strategic media buying campaigns to serve agencies.
● Develop marketing strategies to include target audience selection, creative design and messaging to meet the clients end goal.
● Negotiate and manage campaigns including CPC, CPM and CPA/CPL media buys.
● Execute media buys, determine pricing and placement to ensure best possible value can be secured for the client.
● Leverage current relationships to media portals such as Bing, Google, Ad Networks, Affiliates and Email Publishers.
● Manage multiple campaigns, compose ad copies, test and report appropriate results.
● Continuous communication to improve on client’s campaigns to maximize ROI and suggest alternatives and options.