For all intents and purposes, social media is the media we have in todays business world. What we need to ask ourselves is how we are planning to make social media an effective part of our business. And, specifically, how do we best utilize it to achieving optimum business success. Being true to oneself and your network is the only way to go on social media. When the rewards are so high and the penalty for mistakes so severe, why enter this new frontier without being properly educated on how it works? If you think you may need it. We're here to help.