Matt Ridings
Bringing the 'soft' world of culture and innovation into the world of science and accountability. XVA Labs focuses on utilizing new sources of big data, proprietary culture and personality assessments, machine learning, and artificial intelligence together to create tools that allow you to understand the "why" behind the behavioral triggers that people have and apply that to the various challenges in Digital Transformation of organizations. Culture and change management; Defining, targeting, and converting marketing audiences; Optimizing content for consistency in brand voice and higher conversion rates; Workshops on building team dynamics, developing leadership, collaboration and innovation initiatives. All these challenges start in the same place, ironically it's our empirically proven technologies and methodologies that allow us to get to where the real solutions are...people.
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