Rapleaf wants to see more personalization apps built on its Rapleaf Personalization API. To support the expansion, the company will provide grants and services to companies via its just-launched $1 million fund. The investment approach is quickly joining contests and hackathons as ways for providers to woo developers.
BetterWorks announced an API that connects data points from across an enterprise into a single report, dashboard, or method. The API enables companies to gather the data necessary to create and measure company goals. BetterWorks aims to "combine the power of goals and the value of people".