January 21, 2020
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In the connected P&C insurance ecosystem, a property data API has become a critical enabler for businesses committed to staying ahead of the competition by modernizing workflows and offering innovative customer-centric services that have a direct positive impact on the bottom line.
IBM has announced that it is acquiring the digital and data assets of The Weather Company in a deal reportedly worth more than $2 billion. The acquisition will hing on IBM's ability to create value by applying Watson to The Weather Company's data to create predictive weather analytics solutions.
Gravity, focused on personalizing the internet, has launched a new series of free APIs to further its mission. The APIs enable web publishers to recommend content to users in addition to sponsored stories from paying advertisers. Prior to the API offering, Gravity tools provided recommendations based on demographic and interests through widgets and home page personalization. The API should expand Gravity's reach into mobile apps and deeper web adoption.