August 7, 2019
Related Articles (826)
A mobile app using the Google Analytics API ran into a really good problem to have. It got popular. The Analytiks app had enough users that it was frequently going beyond the 50K requests per day allotted to each developer. Each users has to authenticate, but then all share a single pool of requests. By contrast, the Twitter API's per-user limit makes more sense.
While some folks tend to think about APIs are being little bits of arcane code that only developers care about it, the truth of the matter is that billions, possibly even trillions, of dollars are at stake in what will soon be a series of API wars. In no place is this more important than in mobile banking, where companies ranging from Google, the PayPal unit of eBay and lesser known entities such as MineralTree are all vying to usurp the role of traditional financial institutions.