The Scout API, by T3, enables 3rd parties to take advantage of the context the company brings to advertising. Added to location sensitivity, which has been employed by the likes of Walgreens and others geofencing their stores, Scout brings weather, time, speed and orientation. Scout joins a list of 274 advertising APIs in our directory. Public documentation is unavailable; interested developers can contact email@example.com.
IBM has announced that it is acquiring the digital and data assets of The Weather Company in a deal reportedly worth more than $2 billion. The acquisition will hing on IBM's ability to create value by applying Watson to The Weather Company's data to create predictive weather analytics solutions.
A new mapping-related API from WeatherBug has a response type we don't see too often: images. The new service provides radar, temperature and other weather-related data as an overlay for Bing or Google Maps.