Mailgun added a slew of new features to its email validation API including target mailbox validation, role-based address check, disposable mailbox, reporting, and rate limits. Additionally, Mailgun added the API under its existing SLA and has transitioned to a tiered, usage-based pricing model.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.