AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.
SendGrid announced its latest endpoint for its Web API: v3/mail/send. The endpoint rounds out the v3 release that began last year. With the new send endpoint, SendGrid has realized its goal of complete API management via API. All of the v2 functionality remains available with additional features.