October 28, 2019
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Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
We've added twenty six APIs to the ProgrammableWeb directory in categories including Messaging, Transportation, Location, and Open Data. Highlights today include an API that can provide developers with Uber driver information, and the Hypertrack.io API, for adding location tracking features to apps.
When planning an event, aside from all the fun stuff like the programme, the décor and the like, the bottom line is getting people to turn up; and no-one's going to make an appearance if they don't even know it exists. So marketing the event is key, and that's where evvnt comes in. It's an online event marketing service that focuses on getting the word out there by broadcasting and publishing a user's event to multiple event listing sites. The evvnt API makes this functionality available to be integrated with other sites and applications.