Google announced that it is changing the way that delegate settings are managed within G Suite. The Gmail API is being expanded to handle these settings, and the Email Settings API, which had previously been used for controlling delegate relationships, will be deprecated as of October 16, 2019.
Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.
Campaign Monitor, the email marketing software aimed at designers, recently announced a massive API update that is sure to please developers. The changes are less of an update and more of a complete redesign from the ground up. The folks down in Sydney have gone RESTful, the new version no longer supporting SOAP. The API also added realtime tracking and integrated powerful segmentation tools.