More and more consumers are using a second device (usually a mobile device such as a smartphone or tablet) while watching television. Many consumers are using their "second-screen" to update their Facebook status, post on Twitter, chat with friends or engage in other online social activities.
The Twitter API has taken a winding road since its initial launch in 2006. Since 2012, Twitter has continued to clamp down on API consumption and usage, often to the dismay of the developer community. However, Twitter continues to understand the value of API features to its growth and the developer community.