We've added seven APIs to the ProgrammableWeb directory in categories such as Advertising, Games, Customer Service, and Stocks, among others. Also added to the directory were SDKs for Todoist and Ring Central. Here, we summarize the new additions and how they can assist developers.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.