It's a good time to be a Facebook developer, because the social network keeps adding new ways to interact with their Facebook platform. Along with the create application API we covered, there's an improved events interface and the long-awaited ads API.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.