SiteScout, a Canadian self-serve media buying platform provider, announced the launch of the final, completed version of the SiteScout API which allows developers programmatic access to the SiteScout real-time bidding (RTB) platform. The company has just added the Campaign Management component to the API which allows users to fully control their SiteScout campaigns.
Social media marketing is a sharp and relevant arrow in a business' quiver. Extensive time and money is spent on developing social media campaigns that serve to reach potential customers online, but what about those that haven't yet been reached online? PosterOven is an initiative that helps businesses get to their potential customers in physical locations, and at that point encourage them to engage with the company's existing online social media marketing. It's a web-based tool that allows users to create, download and print posters that display social media information and QR codes. The PosterOven API allows developers to access and integrate this functionality with other applications.
Twitter has been carefully rolling out its Promoted Tweets service, which it first announced in April at its Chirp conference. Now these advertisements are being included in some users' timelines on Twitter application HootSuite, according to both companies. Twitter already added Promoted Tweets to its searches.