A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.
Ad Server Solutions offer exactly what their name implies: ad serving solutions for advertisers, publishers, agencies and networks. It's a one-stop-shop for advertising, serving and management solutions, allowing users to manage, serve, analyze and report on online ads while generating funds from their content and ultimately increasing revenue. The Ad Server Solutions API opens up this functionality to third party developers.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.