It's surely a sign of APIs growing up when enterprise vendors are building tools to utilize them. Business management solutions company SAP AG has a new solution that helps businesses and organizations gain insights into market trends and customer sentiment in real-time. The "SAP Rapid-Deployment Solution for Sentiment Intelligence with SAP HANA" loads text data from any Web Channel that has a publicly available API. Once the data is into its system, SAP's software takes over.
BoomTown, online marketing system for real estate professionals, has announced its first API integration with a third party lead generation source. BoomTown has partnered with Zillow to integrate lead information from Zillow's Premier Agent system directly into BoomTown's intelligent CRM platform.