Most people are familiar with the critical role customer relationship management (CRM) applications in the cloud have come to play in terms of managing sales organizations. But what most organizations have yet to fully appreciate is how a critical a role those applications could play as a front end to any number of business processes across the enterprise.
FreshLime, a customer connection platform, has announced an API for access to its platform. Through the API, users can integrate FreshLime directly into third party systems of all types: CRM, POS, Field Management, etc. Such apps and systems are enhanced with FreshLime customer engagement tools.
Chaos usually reigns within most application development organizations; a situation that in many ways has been made all that much worse by the simultaneous rise of agile development methodologies and mobile computing.