If there's a problem, fix it. Sounds simple enough, but what if you don't quite know what the problem is? For business, customer feedback is vital in the race to stay ahead of the pack; knowing what is and isn't working for people is key. The Medallia API provides a solution to this problem.
Mashup software provider JackBe has issued a challenge for folks to come up with a user-friendly (read: non-techie) definition of the term enterprise mashup. Although you won't necessarily earn much money (a $50 Amazon gift card), you will earn the honorary title: Mashup CEO.