It's surely a sign of APIs growing up when enterprise vendors are building tools to utilize them. Business management solutions company SAP AG has a new solution that helps businesses and organizations gain insights into market trends and customer sentiment in real-time. The "SAP Rapid-Deployment Solution for Sentiment Intelligence with SAP HANA" loads text data from any Web Channel that has a publicly available API. Once the data is into its system, SAP's software takes over.
Any company that makes an API knows that just having the API is not enough. A bare endpoint is probably worse than not having an API at all. To make your API and platform useful you need documentation, tools, examples and forums. If you are a successful API company you start developing a community of people that work with your service. The community shares ideas and helps each other out.