November 25, 2019
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Cloud, mobile and social media are now mainstream computing concepts. Today, consumer and business users all demand access to applications and data from multiple devices, inside and outside of enterprises, on a continuous basis. As a result, users interact with an enterprise through many different interfaces which all converge at the API layer. A well-executed enterprise API strategy will ensure API usage is tracked and security is achieved, enabling enterprises to create more selling channels, improve engagement with customers and prospects and offer more value to partners.
As the number and scope of software solutions aimed at HR departments continue to grow, HCM solutions provider ADP has developed the Marketplace. This marketplace acts as an HR-oriented operating system with app store that uses APIs to build connectivity and share data between separate solutions.
Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.