May 28, 2016
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This week, Orchestrate launched an API to allow management of multiple databases via a single API and interface. Cofounder and CEO of Orchestrate Antony Falco spoke with ProgrammableWeb about the growth of Database-as-a-Service (DBaaS) and why Orchestrate is a game changer for both app developers and the enterprise.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Content Management, Telephony, and Bots. Today's highlights include some recent APIs for MasterCard app developers and Acquia Lift APIs for personalizing user experience in Drupal-based websites and applications.
More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.