Technology blogger Mohamed Marwen Meddah wrote an interesting post recently on his StartUpArabia site: "The Importance of Having An API for Arab Startups". Mohamed notes that, thus far, relatively few Arab online startups have opened up their platforms through APIs. However, he believes that providing an API is crucial for Arab online services.
Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.