As far as web search tools go, few have generated as much hype as Wolfram Alpha. The service, which bills itself as a "computational knowledge engine," differs from search engines such as Google, in that it does not return lists of web pages. Rather, Wolfram Alpha attempts to calculate answers to user queries. For example, a query of "los angeles county median household income" will return the result "$43,518."
Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.