In the digital age, many companies use customer touch points to collect information without capitalizing on its full potential. By allowing companies to harness the huge amounts of customer information that gets collected, APIs become a powerful tool for competitive advantage.
Google has made several announcements about APIs recently, including the launch of the Content Experiments API, the launch of the new Cloud SQL API, and the availability of the CalDAV and CardDAV APIs to the public.
AWS and other cloud computing giants have been enjoying bumper profits in recent years, which means startups must be spending more on cloud computing. Cloud costs can jump if you don’t keep an eye on your budget. Casey Benko recommends investing in cloud cost analysis tools to keep costs down.